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Web writing: 4 tips to optimize the texts of your website

Writing content is a crucial step in the success of building a website.

  • Adopt a tone and vocabulary adapted to your target customers

Before you begin the process of writing your website, you must first determine who you are talking to. Indeed, the tone used in your website must reflect your brand and your offer in addition to reaching your target customers. Remember that an uninvolved audience will have little interest in reading further.

Moreover, the choice of the vocabulary used will have to be the fruit of careful consideration. How does your audience express themselves on this subject if asked for their opinion? What terms would they be part of his lexical field? Here are two sample questions that can help you decide which approach to take for your website.

  • Write clear, yet original content

One might be tempted to frown at this recommendation because it is so disarmingly simple. Yet, once again, the importance of using terms that are unambiguous and open to interpretation must be reiterated.

Of course, this does not mean that the content must necessarily be neutral and only rely on the transmission of raw information. Content that is too dense will be perceived as boring and few are the brave who will complete the reading. What's the watchword then? In short, it takes both accuracy and clarity, but also creativity.

The way your ideas are written and expressed can therefore deviate from purely technical language. In fact, the best approach would be to combine technicality and creativity, which are the pillars of well-written website content.

  • Bet on a logical structure for optimal understanding

Getting your ideas across on a website means being able to get people to follow your thread. Why is that? Essentially, because the people who view the content on your website have to understand the vision or ideal that you are trying to convey.

This more comprehensive understanding that must take place is impossible without establishing a clear structure in the presentation of your ideas. In this regard, keep in mind that to understand your vision, you must be able to establish consistency and logic between the ideas presented.

  • Make sure you follow the basic rules of natural referencing (SEO)

Writing website content is a writing task that requires taking into consideration much more than what we want to convey as information to our readers. Indeed, for the content to be well referenced, it is essential to include carefully selected keywords.

But how to choose them? It's all about doing research to identify what your target audience's search engine queries are. Not only will this pave the way for writing optimized content, but it will also tell you which topics you should choose in order to gain the attention and interest of your target audience. As part of this process, Google Keyword Planner or Google Trends are your best allies. These same keywords will be the starting point for developing the lexical field that will be used for your content, which is made up of synonyms and related terms.

Note that all elements of your content must be optimized, including the title and subtitles of your articles, your meta descriptions as well as your URLs. No element should be considered secondary.

Let's finish by emphasizing that Google appreciates texts that have a certain number of words. Between 700 or 800 words, your content will start to attract their interest. If you go beyond this scale, you will significantly increase your chances that that same content will be recognized as a relevant source of information in the eyes of the famous search engine.

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