Software - Laserax

Software to optimize Laserax's CRM

In context

Laserax, a company founded in 2010 in Quebec, is on the way to becoming a world leader in the industrial laser industry. Having to manage a dazzling growth in sales in recent years (2000% growth in three years) Laserax needed robust solutions to support their expansion in the short and medium terms, In order to facilitate the sale of their products on the markets foreigners, we established with the client that he needed a multi-platform tool that would facilitate the management of sales and cost estimates for his clients and make the sales representatives more effective and efficient in their daily tasks.


This new software had to meet several business objectives, including that of facilitating and accelerating the taking of customer needs, allowing a rapid assessment of the approximate costs of carrying out a project, generating and sending quotes and finally, facilitate customer follow-ups on quotes sent to them.

The challenge

In order to reduce the learning curve and the training time when it comes to using the software we had to keep in mind that not all Laserax employees have the same level of comfort with the technology. We took this into consideration when developing the software's product strategy and user experience to create an interface that was as intuitive as possible. In addition, since Laserax representatives usually operate under widely varying working conditions, the software had to run on multiple operating systems and sometimes even without an Internet connection. Ultimately, we needed to create a consistent, stable, and performant user experience at all costs, regardless of the platform on which the software would be used.

Strategic direction

After clearly identifying the process of taking requirements, estimating and managing bids at Laserax, we managed to synthesize the process and design software that facilitates execution. Like the company and their services, the software uses cutting-edge technologies such as the Electron framework, ReactJS and Laravel. The user interface has been designed in such a way that any individual, comfortable with technology or not, can learn how to use it quickly and help our client representatives get on with it. effectiveness and efficiency.


Customer : Laserax


Case study