Website - Au Chalet en bois rond

Create the best digital experience when browsing a website

Context

Au Chalet en bois rond is a resort site in Portneuf located an hour's drive from Quebec City and about 2 hours from the Montreal region. There are a host of activities there that allow you to have a good time with your family. The current owners of Au Chalet en bois rond acquired the business with the vision of developing a full-fledged recreational tourism site.

Challenges

Perform a complete redesign of the website to create an extraordinary digital experience.
Promote the packages and activities offered by the company.
Improve the natural referencing of the website (SEO) thanks to a properly optimized site.

Goals

We wanted to create a site that lived up to the customer's expectations. Charles has a great vision for his business and our mission was to help make his website a tool for discovery and sales.

Strategy

We wanted to allow visitors to live the Au Chalet en bois rond experience even before going by emphasizing quality media and page structures that enhance the experience on the website. We have implemented a system allowing the user to change the season of the website in the navigation to visualize the experience in summer or winter.

Results

Decrease of more than 30% of the bounce rate.
13% increase in organic website traffic and more than 50% on key pages identified by the customer.
34% increase in the number of pages visited per user.