Website - Sentier du Moulin

A website for a mountain bike center

Context

The Sentiers du Moulin is an outdoor multisport center, located in the municipality of Lac-Beauport in Quebec. Our mission is to provide the sports community from here and elsewhere with a network of trails (winter and summer) worthy of the most beautiful destinations in the world.

Goals

The initial goal was to digitize the passion of the Sentier du Moulin team into a website. We love challenges at Bulldozer, so we embarked on this one.

The challenge

We had a lot of great media to use, so one of the biggest challenges was making a choice. We also wanted to show the change in activities available according to the seasons. The Sentier du Moulin was very much associated with mountain biking, but we wanted to highlight the other sports available depending on the season.

Strategy

The business objectives of the website were:

  • Generate more sales
  • Promote Lac-Beauport
  • Become a destination

Following a first analysis, the priorities were:

  • Align the vision of the leaders
  • Establish brand positioning
  • Update the brand image
  • Establish a content strategy
  • Promote new products
  • Develop derivative products to promote the brand

The website had to allow the efforts of the marketing team to be centralized. We have designed the features to make it as easy as possible for visitors to find information.

In order to create an optimal experience for users, we have developed the following features:

  • Real-time weather display
  • Display of track status in real time
  • Sports segmentation to simplify the search for information
  • Creation of an online store with Snipcart
  • Presentation of the activities available on the site such as catering

Results

Significant increase in the number of visits to the Sentier du Moulin following the redesign of the website.

ACHIEVEMENTS

Case study